Florre
Lioen

I'm a Performance Marketeer specialized in
Advertising

Expertise Contact
Florre Lioen

Expertise

Advertising

Driving growth through targeted campaigns across social and search channels. I focus on optimizing reach, engagement, and conversions with a data-driven mindset.

Automation

Building smart, automated journeys that transform leads into loyal customers. I streamline the entire funnel, from CRM workflows and personalized email flows to offline conversion tracking.

SEO & AIO

Boosting organic visibility through smart content and solid technical SEO. I adapt strategies for the new reality of AI-driven search experiences to future-proof a brand's online presence.

Data & Analytics

Transforming raw data streams into clear, actionable business insights. I design robust tracking frameworks, build real-time dashboards, and deliver high-level analysis that drive superior marketing decisions.

CRO

Maximizing ROI on every click through testing and optimization. I focus on improving user experience and conducting A/B testing to boost conversion rates.

Strategy

Leading projects from start to finish with a clear focus on client success. I make sure everything runs smoothly, from planning and execution to keeping clients updated and tracking results to hit our goals.

Experience

Bosh & Bordon

Performance Marketeer (2024 - present)

  • Managing a diverse portfolio of 10+ concurrent digital marketing projects
  • Full-funnel performance strategies encompassing paid media (social & search), automation, SEO, and analytics for both B2B and B2C clients.
  • Key client highlight: Spearheaded digital growth for TH Trucks, a major client in the automotive sector.
  • Oversaw client relationships and project delivery from strategic planning to continuous optimization.

Itineris

Digital Marketeer (2022 - 2024)

  • Drove B2B marketing initiatives for a software company, focusing mainly on brand visibility.
  • Designed and implemented large-scale LinkedIn campaigns, including demand generation and thought leadership.
  • Managed SEO strategies to boost organic search rankings and online presence.
  • Contributed to internal communication efforts & newsletters, and provided graphic design support.

Contact

Email me